We exist to bring better design and thinking around how we travel.
Born in Melbourne, Australia. We've taken an Aussie approach to luggage: tough to break, beautiful to look at.
We want to elevate your travel standard from product-buying to being augmented around the experience of considered design and service. Simply put, July is here to ensure you can focus on the parts of travelling you love.
Nothing to lose and a world to see.
As a category, the travel accessories industry is broken; it often makes it as cheap as possible, using a plethora of retailers and distributors to sell, and ignore all connection with the customer. This results in over-priced goods sold with a short product lifespan. We’re here to fix this.
We read over 4,000 reviews of existing cases and began designing around fixing what was wrong with other luggage brands; we needed better reinforcement of corners and bends, a handle that has more than 3 heights, and wheels that last a lifetime of hard use. The result is what you see today.
We designed a new wheel and handle housing so we could create a unique eggshell shape around the corners. This additional curvature innovation was designed to create more bounce back on hard knocks at the polycarbonate’s weakest points: its bends and corners. We then worked to reinforce the case with custom anodised aluminium bumpers for added protection. We even created our own scratch-proof texture on a sophisticated yet minimalist shell that's a fresh look in a market full of unnecessary frills. Ultimately our model is to democratise unbreakable and lifelong design.
Creating sustainable longer-lasting luggage at a fraction of the traditional price means we are giving all people the opportunity to own luggage that lasts a lifetime and stops the cycle of single use travel accessories.