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Why July

We exist to bring better design and thinking around how we travel. To elevate your travel standard from product-buying to being augmented around the experience of considered design and service.

Simply put, July is here to ensure you can focus on the parts of travelling you love. 


Considered design.

As a category, the travel accessories industry is broken; it’s often make it as cheap as possible, using a plethora of retailers and distributors to sell, and ignore all connection with the customer. This results in over-priced goods sold with a short product lifespan.

We’re here to fix this.


Seamless travel.

We read over 4,000 reviews of existing cases and began designing around fixing what was wrong; we needed better reinforcement of corners and bends, a better business model around trials and warranty, and more considered features for travel.

The result is what you see today.


Considered features.

We designed a new wheel and handle housing so we could create a unique eggshell shape around the corners. This additional curvature innovation was designed to create more bounce back on hard knocks at the polycarbonate’s weakest points: its bends and corners. We then worked to reinforce the case with custom anodised aluminium bumpers for added protection.

We even created our own scratch-proof texture on a sophisticated yet minimalist shell that's a fresh look in a market full of unnecessary frills.

Ultimately our model is to democratise unbreakable and lifelong design.


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Designed in Melbourne. 
Made for the world.

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